In this humorous video, actor Robert De Niro reminds of the common mistakes that can be made in the sales process. While it’s exciting to make a sale, land a new customer and “do the transaction”, our impatience can be counterproductive to our desired goal.

Watch this short and entertaining video and see if you can identify the common mistakes made in selling. Here’s a few that I noticed:

• using inappropriate humor
• using foul language or talking like a “sailor” (or gangster, in this example)
• insulting the customer’s buying strategy
• pushing too hard – forcing the close
• not reading the customer’s body language
• not controlling your own body language
• raising the volume of your voice
• grabbing things you shouldn’t

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