The good news is that the rules of marketing have changed. You no longer are required to spend lots of money on TV advertising appealing to the masses to create opportunity for yourself. Even the larger companies are waking up to the “new & improved” way of marketing. With the help of the Internet, we now have an accelerated word-of-mouth marketing vehicle within our grasp.

KMC BRAND INNOVATION has developed The 6 Imperatives of Grassroots Innovation. They are designed to be simple and memorable. They may make you smile and laugh, but we are serious about them. The case studies in the attached white paper are PROOF that positive results can be achieved by employing of the principles of Grassroots Innovation.

1. get WEIRD
   
2. get CREATIVE
   
3. get PERSONAL
   
4. get RISKY
   
5. get SMART
   
6. get CONNECTED

If all else fails, you must employ the 7^th Imperative of Grassroots Innovation- get HELP!

Download a FREE article entitled Is Your Business Weird Enough?

If you’d like to have this innovative, action-oriented workshop brought to your company for a custom on-site program, please call America’s Marketing Motivator at (860) 408-0033.

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